SEO sounds complicated, but the basics are simple. If your new website gets these five things right, you are already ahead of many businesses.

1. Clear page titles and descriptions

Every page needs its own title and a short description. These are what people see in Google results. Write them for humans: say what the page offers and include the words your customers would search for.

2. A fast, mobile-friendly design

Google mostly looks at the mobile version of your website. If it is slow or hard to use on a phone, your rankings can suffer. Make sure text is readable, buttons are easy to tap and pages load quickly.

3. Helpful content with proper headings

Write content that answers real questions your customers ask. Use headings to organise it, so both people and search engines can understand your page at a glance. Avoid stuffing the same keyword again and again.

4. Google Search Console and a sitemap

Search Console is a free tool from Google. It shows how your website appears in search and warns you about problems. Submit a sitemap there so Google can find all your pages.

5. A Google Business Profile for local customers

If you serve customers in a particular area, a complete Google Business Profile helps you appear in local results and on maps. Add your address, phone number, opening hours and photos, and ask happy customers for reviews.

SEO takes time. It is normal to wait a few months before seeing steady results. Be careful of anyone who promises the first position overnight.

Need a hand with the technical side? Our websites come with on-page SEO built in, and our SEO plans can take care of the ongoing work.